THE GARDEN OF EDEN SPRING 2012
IN PARADISE WE EMBRACE ALL!!!

FASHION VIEW
THIS IS A SEASON WHERE TRENDS AND COLOURS SPREAD THEMSELVES WIDELY FROM EXTREME TO EXTREME. BUT THERE ARE DEFINITELY KEY CONNECTORS AND RULES TO SPRING 2012. THERE IS NOTHING OUTRAGEOUS, EXAGGARATED OR SHOW-OFF ABOUT THIS SEASON. EVEN THOUGH PATTERNS AND COLOURS CAN BE STRONGLY STATED. THERE IS A SENSE OF CONFIDENCE AND RELAXED FREEDOM ABOUT THE SEASON WHERE INDIVIDUAL IS STRONGER THAN CELEBRITY LOOK. IT’S ALSO A SEASON OF UNKNOWNS AND NEW SENSATIONS, PLAYING WITH NEW SHAPES AND FABRIC MIXES LIKE AN ARTIST OR AN ALCHEMIST. TO DO EVERYTHING WITH PASSION AND WITH HUMOUR!

THEME 1:

NATURES BLACK N’ IVORY
RECLAIMED BY NATURE!

ABUNDANT UNPREDICTABLE NATURE! BARK, WOOD PATTERNS, VEINS, CRACKED EARTH, AND STRUCTURES OF ROCKS AND EARTH ARE AN IMMENSE INSPIRATION FOR ALL KIND OF PRINTS, FABRICS, TREATMENTS AND DYEING.

A CASUAL SPORTY LOOK THAT SERVICES THE EVERYDAY NEED FOR COMFORTABLE CLOTHING FOR WORK AND LEISURE. COOL INTELLIGENT DESIGNS CASUAL OUTLOOK BY THE MODERN CLASSIC SHAPES WITH RAW EARTHY COLOURS AND WHITEWASHES.

KEYWORDS
SPORTS MEETS ROMANCE
FEMININE EDGE
WASHED
AIRBRUSHED
TONED
CASUAL RELAXED FEEL
INTELLIGENT DESIGN
CLASSIC SHAPES
EARTHY COLOURS
DETAILLED WITH METAL JEWELLERY

KEY SHAPES
TUBULAR
THE ECHOES OF LESS IS MORE IS FOLLOWED THROUGH BY PARED DOWN GARMENTS; WHIVH MAY BE MINIMAL AND NEVER SEVERE!
THE TUNIC IS THE CENTER PIECES A LONG SIDE WITH A SYMETRICAL HEMLINES AND HIGH NECK TUBULAR BLOUSES.
ROOMY
EXTRA GENEROUS CUTTING IN SIMPLE SUMMER STYLES SUCH AS PYJAMAS PANTS AND LOOSE TUNICS AND TOPS, INCLUDING KNITTED DRESSES ETC.

COLOURS AND PRINTS:
ABSTRACT DIGITAL PRINTS INSPIRED BY NATURES SURFACES
WHITE WASHES INSPIRED BY RUGGED CHALK WALLS
BLACK N’ WHITE STRIPES
GRAPHIC ABSTRACT PLACEMENT PRINT
BLACK
WHITE
EARTH
SPEED PEARL
AND SMOKY COLOURS

THEME2:

BOARDING SCHOOL BOYS
MEETS SEXY CHICK....


A PLAYFUL DESIGN DNA WITH LOTS OF RADIANT COLOURS AND HUMOUROUS COLLEGELOOK. DESIGNS ARE CREATED WITH AN URBAN MOOD WHERE TOMBOY ELEMENTS ARE THE DEFINING FACTOR ALONG WITH COLOURS AND DRAPY DETAILS. SHRUNKEN SHAPES ”TAKE” ON BOYISH COLLEGE LOOK COMBINED WITH SEXY CHICK SHAPES AND TRANSPERENT FABRICS. BLUE JEANS AND SMALL CHECKS BLOUSES ARE KEY ITEMS ALONG WITH STRIBED SHRUNKEN JACKETS AND SHORT SKIRTS. DETAILS SUCH AS DRAPING, NAKED GIRL PRINT AND RUFFLES ARE ENFORCING THE YOUNG LOOK.

KEYWORDS
PLAYFUL
COLOURFUL
COLLEGELOOK
HUMOUROUS
EASY
DRAPY
SOFT
SIMPLE
MODERN

KEY SHAPES
BOYISH
70’S JEANS
COLLEGE LOOK
UNIFIED DETAILS
RADICAL AND COLOURFUL ACCESSORRIES
SENSUEL SHORT SKIRT
SPORTY TUBULAR JERSEY

COLOURS AND PRINTS
ORANGE
NEON PINK
ROSY
POWDER
IVORY
BLUE
STRIPES
CHECKS
MOTIF PRINT NAKED GIRL
HUMAN CHAIN INSPIRED BY GAGUIN
SMALL PRINT FLOWER PINT IN LINING AND PIPING

THEME 3

PARIS NOIR


70’S SEXY VOGUE WEAR MEETS MODERN MENS WEAR TAYLORING IS SCALED UP AND WORN IN SUCH A RELAXED WAY THAT IT RADIATES SEX APPEAL. KEY PIECES ARE TAKEN DIRECTLY FROM THE MANS WARDROPE – A BEAUTIFUL CONSTRUCTED JACKET THROWN OVER FEMININE BLOUSES. SEXY SHORT SKIRTS ARE WORN WITH TIGHT MENSWEAR SHIRT. SMOKING DRESSES AND DRAPED BLOUSES ARE SET TO BE BESTSELLERS THIS SEASON.

KEYWORDS
70’S PARISIAN VOGUE
FEMININE AND SEXY APPROACH
MENS WEAR TAYLORING
DRAPED BLOUSES AND DRESSES
SHORT SKIRTS
BLACK AND WHITE

KEYSHAPES
MANNISH - MENS WEAR TAYLORING
OVERSIZE – ROOMY- FLOATING;
UNFOLDING AND BILLOWING SHAPES APPEAR BY THE ARCHITECTURAL FABRICS
RIGID CRISPY FABRICS OR SEETHROUGH CHIFFONS HELP ALONG THE ARCHITECTURAL SHAPES.
CHIFFONS KIND OF RELEASE IT SELVES TO FULL VOLUME WHEN MOVEMENT IS CARRIED OUT.
IT IS A NEW CLASSICISM WHERE SENSUALITY IS EXPRESSED AT THE MOST.

COLOURS:
BLACK
IVORY
WHITE
FLINT
BROWN
POWDER